Big list, small audience
You pay for every profile, but how many can you actually email, and how many are still engaged?
groupProfile Insights
Know who’s actually on your Klaviyo list
Scan every profile to see how many are reachable, how many are active, what the median customer is worth and where they live, plus your top 20 customers by lifetime value.
- Free plan for 1 Klaviyo account
- Read-only Klaviyo access
- Every feature on every plan
group
Scan completeTotal profiles
48,210
Emailable
39,870
Active 90d
14,305
Repeat rate
27%
New profiles per month
- profile scanned
- Everyprofile scanned
- customer lifetime value
- Mediancustomer lifetime value
- growth chart
- 12-monthgrowth chart
- customers by CLV
- Top 20customers by CLV
Sound familiar?
Who are the best customers?
Finding your highest-value profiles in Klaviyo takes filters, exports and patience.
Is the list growing?
Monthly signups and repeat purchases are hard to see at a glance.
What you get with Profile Insights
Reachable vs total
Total profiles, profiles you can email, and profiles active in the last 90 days.
Customer value
Median historical customer lifetime value and repeat purchase rate.
List growth
Profiles created per month over the last 12 months.
Geography
Where your profiles are located, so you can plan send times and localisation.
Top 20 customers
Your highest-value profiles by lifetime value, ready for a VIP program.
Runs in the background
The scan runs on our servers. Pause, resume or close the tab while it works.
How it works
- 1
Connect Klaviyo
Sign in with Klaviyo OAuth. No API keys to copy, and you can disconnect at any time.
- 2
Start the scan
Spark reads every profile in the background. Large lists take longer, and you can leave while it runs.
- 3
Read the snapshot
Review reach, value and growth, then export the snapshot as JSON.
See Profile Insights in action
Who uses Profile Insights
Agencies
Open a client engagement with a clear picture of the list you’re working with.
Freelancers
Back up a list-cleaning or VIP-program recommendation with real numbers.
In-house teams
Check whether your Klaviyo bill matches the audience you can actually reach.
Questions about Profile Insights
How long does a scan take?
It depends on the size of your list. The scan runs on our servers, so you can close the page and come back.
Does the scan change my profiles?
No. It only reads profile data.
Can I export the results?
Yes, as a JSON snapshot.
See the list behind the profile count
Connect Klaviyo and run your first scan for free.