AND, OR, and a headache
Klaviyo’s segment builder is powerful, but nested conditions are easy to get wrong.
psychologyAI Segments
Describe the audience. Get a Klaviyo segment.
Type what you want, like “bought twice but hasn’t opened in 60 days”, and Spark AI writes the segment conditions. Review the draft, then push it to Klaviyo when you’re ready.
- Free plan for 1 Klaviyo account
- Writes to Klaviyo only when you confirm a push
- Every feature on every plan
psychology
DraftYou asked
“Customers who ordered at least twice but haven't opened an email in 60 days”
Placed Order at least 2 times over all time
and
Opened Email zero times in the last 60 days
Edit promptPush to Klaviyo
- to describe an audience
- 1 sentenceto describe an audience
- condition groups
- 6condition groups
- conditions per group
- 8conditions per group
- pushes you approve
- 100%pushes you approve
Sound familiar?
Good ideas stay on the list
“We should target lapsed VIPs” never happens because building it is fiddly.
Wrong condition, wrong people
One inverted rule and your win-back email goes to your best customers.
What you get with AI Segments
Plain-language prompts
Describe who you want to reach the way you’d explain it to a colleague.
Readable conditions
See exactly what the AI built, group by group, before anything leaves Spark.
Saved as drafts
Every segment starts as a draft in Spark that you can review and refine.
Push when you approve
Send the segment to Klaviyo only after an explicit confirmation.
Starter examples
Start from example prompts for common audiences like VIPs, lapsed buyers and new subscribers.
Your own AI key
Runs on your Anthropic or OpenRouter key, stored encrypted. You pay your provider directly for what you use.
How it works
- 1
Connect Klaviyo and your AI key
Sign in with Klaviyo OAuth, then paste an Anthropic or OpenRouter key in Settings.
- 2
Describe your audience
Write one sentence about who you want to reach.
- 3
Review and push
Check the conditions, edit the prompt if needed, then push the segment to Klaviyo.
See AI Segments in action
Who uses AI Segments
Agencies
Stand up a new client’s core segments in an afternoon instead of a week.
Freelancers
Turn a client’s “can we target…?” into a working segment during the call.
In-house teams
Let marketers build targeted audiences without waiting on the Klaviyo expert.
Questions about AI Segments
Does AI Segments change my Klaviyo account?
Only when you push a segment and confirm. Until then, it’s a draft that lives in Spark.
Do I need my own AI key?
Yes, for now. AI Segments runs on your own Anthropic or OpenRouter key, which you add once in Settings. It’s stored encrypted, and your provider bills you directly for usage.
Why am I asked to reconnect Klaviyo?
Pushing segments needs a Klaviyo permission that older connections didn’t request. Reconnecting once adds it.
Build the segment you’ve been putting off
Describe it in one sentence. Review it. Push it.