How do you calculate my top percentage?

We estimate a percentile for each metric against your selected industry benchmark distribution, then combine those percentile scores into one overall rank.

Is this a Klaviyo benchmark tool?

Yes. You can use this with Klaviyo metrics directly, including open rate, click rate, and revenue per recipient.

How often are benchmarks updated?

This page is maintained as a yearly benchmark resource. The current benchmark dataset is labeled for 2026.

Free Benchmark Tool

Email Benchmark Comparison Tool

Compare your email performance against 2026 industry averages and get a clear report card with your estimated percentile rank.

Your metrics

Enter campaign-level or monthly averages. Keep measurement windows consistent for reliable benchmarking.

Industry

Open rate (%)Click rate (%)Revenue per recipient (USD)

DTC and online retail programs with frequent campaigns and flow revenue.

Performance report card

You're in the top 38%

Overall percentile: 63th

Open rate

42.0% (above average by 2.8%)

63th

Click rate

2.1% (above average by 0.2%)

61th

Revenue / recipient

$0.19 (above average by $0.03)

66th

2026 industry benchmark snapshot

Use this view in review calls to contextualize your current performance quickly.

IndustryAvg open rateAvg click rateAvg revenue / recipient

Ecommerce39.2%1.9%$0.16

SaaS42.4%2.4%$0.24

Lifestyle37.1%1.6%$0.12

Health & Beauty36.4%1.7%$0.14

Media & Content45.8%2.1%$0.08

How to use this email performance comparison

The top-X score is a modeled percentile estimate, not a guarantee. It is best used for directional tracking and stakeholder communication.

If you want to improve your benchmark position, pair this with your actual campaign diagnostics in SPARK CRM and optimize deliverability, creative, and segmentation together.