health_and_safetyAudit Score

Find out what’s broken in your Klaviyo account, and what to fix first

30 checks across flows, deliverability, data, campaigns, audience, forms and content. Every check shows the evidence behind it and the next action to take.

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health_and_safety
Full audit · 90 days
68/ 100
Flows17/25
Deliverability12/15
Data9/15
Campaigns11/15
Abandoned checkout flowFail

No live flow triggered by Started Checkout in the last 90 days.

Next: build a 3-email checkout recovery flow.

Coverage 84%Confidence 78%30 checks
checks
30checks
dimensions
7dimensions
point score
100point score
day lookback
30 or 90day lookback

Sound familiar?

You inherited an account

A new client or a new job, and nobody can tell you which flows are live, broken or forgotten.

Scores that don’t explain themselves

A health score is useless if you can’t see why it’s low or what would move it.

Manual audits take a day

Clicking through every flow, form and report into a spreadsheet is the work nobody wants to bill for.

What you get with Audit Score

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Evidence on every check

Each check is marked pass, partial, fail or unverifiable, with the data it was scored on and a concrete next step.

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Seven weighted dimensions

Flows 25, Data 15, Deliverability 15, Campaigns 15, Audience 10, Forms 10, Content 10. You see where the points were lost.

verified

Honest coverage

When Klaviyo doesn’t expose the data a check needs, it’s marked unverifiable instead of guessed. Coverage and confidence show next to the score.

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Quick or Full mode

Quick compares the last 30 days to the 30 before. Full looks at 90 against 90 for a deeper read.

history

Track progress

Every run is kept, so you can show a client the score moving after your fixes land.

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Share and export

Send a read-only share link, or export PDF, JSON and a history CSV.

How it works

  1. 1

    Connect Klaviyo

    Sign in with Klaviyo OAuth. No API keys to copy, and you can disconnect at any time.

  2. 2

    Pick Quick or Full

    Run a 30-day check for a fast read, or a 90-day audit before a strategy review.

  3. 3

    Work the list

    Go through failed and partial checks, each with its evidence and next action. Re-run when you’re done.

See Audit Score in action

Who uses Audit Score

Agencies

Audit a prospect’s account before the pitch and walk in with specific, evidenced fixes.

Freelancers

Hand a new client a PDF audit in the first week, then show the score climbing month after month.

In-house teams

Run a monthly health check so broken flows and deliverability drift never go unnoticed.

Questions about Audit Score

Is the audit score generated by AI?

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No. The score comes from a fixed rubric of 30 rules, so the same data always gives the same score. Spark AI is optional: you can ask it to explain findings or plan fixes.

Does the audit change anything in my Klaviyo account?

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No. The audit only reads data. Nothing is edited, paused or sent.

What does “unverifiable” mean?

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Some checks need data Klaviyo’s API doesn’t expose, or permissions your connection doesn’t have. Instead of guessing, Spark marks those checks unverifiable and shows your coverage. Below 60% coverage the score is labelled directional.

Can I run the same audit from Claude or Codex?

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Yes. The free Klaviyo Agent Audit skill runs the same rubric through the official Klaviyo MCP, and you can import its results into Spark.

Get your Klaviyo audit in minutes

Free for one Klaviyo account. Read-only, so nothing in your account changes.