How is email marketing ROI calculated?

This calculator uses ROI % = ((Attributed Revenue - Total Cost) / Total Cost) x 100. Total Cost includes tool cost and time cost.

Can I use this as a Klaviyo ROI calculator?

Yes. The calculator works for Klaviyo and any email platform because it only relies on your campaign volume, attributed revenue, and costs.

How is cost per conversion calculated?

If you provide conversions, cost per conversion uses your exact value. If not, it is estimated from the selected benchmark conversion rate.

Free Tool

Email Marketing ROI Calculator

Model your email marketing profitability in seconds. This Klaviyo ROI calculator shows ROI %, revenue per email, and cost per conversion against industry benchmarks.

Inputs

Use your current month or campaign period. Currency is displayed in USD for comparison consistency.

Emails sentAttributed revenue (USD)Tool cost (USD)Time spent (hours)Hourly rate for time cost (USD)Conversions (optional)

Select benchmark profile

Results

ROI1,492.9%Within benchmark

Revenue per email$0.36Above benchmark

Cost per conversion$1.26Above benchmark

Cost breakdown

Tool cost: $350.00
Time cost: $780.00
Total cost: $1,130.00
Attributed profit: $16,870.00

Cost per conversion currently uses an estimated conversion rate of 1.8% for Ecommerce (DTC).

Benchmark comparison

Benchmarks are directional ranges, useful for quick planning and stakeholder conversations.

MetricYour valueEcommerce (DTC) range

ROI %1,492.9%900% - 2600%

Revenue per email$0.36$0.08 - $0.25

Cost per conversion$1.26$4.00 - $14.00

How this email revenue calculator works

ROI formula: ROI % = ((Attributed Revenue - Total Cost) / Total Cost) * 100

Total cost includes your platform spend plus time spend valued at your hourly rate. This gives a more realistic profitability view than tool-cost-only calculations.

Looking to improve these numbers over time? Pair this calculator with your performance dashboard in SPARK CRM to track campaign and flow impact across accounts.