account_treeFlows

Find the Klaviyo flows that are quietly underperforming

Every flow with around 35 metrics, a health label and a message-by-message breakdown. See where revenue drops off, then go fix it in Klaviyo.

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Last 30 days

Welcome series$18.4kHealthy

Abandoned cart$11.2kHealthy

Post-purchase$3.9kOK

Win-back$0.6kUnderperforming

Win-back · Email 2 of 3 · Delay 7 days · Open rate 11.8%

metric columns: ~35metric columns
charted metrics: 9charted metrics
day windows: 7 to 365day windows
breakdown: Per messagebreakdown

Sound familiar?

One flow at a time

Klaviyo makes you open each flow to see how it’s doing. Comparing twenty takes a while.

Set and forgotten

The welcome series was built two years ago and nobody has checked it since.

Where does the sequence break?

You can see a flow underperforms, but not which email in it is losing people.

What you get with Flows

table_rows

All flows, one table

Around 35 columns, including revenue, conversion, SMS spend and ROI.

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Health label

Each flow is marked Healthy, OK or Underperforming against your best flow’s open rate.

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Message breakdown

Expand a flow to see each message in order, its delay and its last 30 days of stats.

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Charts over time

Plot 9 metrics across the period to spot when a flow started slipping.

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Any window

7, 30, 90 or 365 days, or a custom range.

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CSV export

Export the table for a flow review or client report.

How it works

1
Connect Klaviyo
Sign in with Klaviyo OAuth. No API keys to copy, and you can disconnect at any time.
2
Sort by health
Underperforming flows rise to the top.
3
Open the weak one
Find the message where performance drops, then fix it in Klaviyo.

See Flows in action

Who uses Flows

Agencies

Run a quarterly flow review across every client with the same method.

Freelancers

Show a new client exactly which automation is costing them money.

In-house teams

Keep a regular eye on the automations that drive most of your email revenue.

Questions about Flows

How is the health label calculated?

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It compares each flow’s open rate with your best-performing flow. It’s a fast way to triage, not a final verdict, so check the full metrics before you act.