Blog
Insights, tutorials, and best practices for Klaviyo and email marketing
How to pull Klaviyo data into Looker Studio (the agency playbook)
Step-by-step guide to connecting Klaviyo to Looker Studio. Build a live agency dashboard, pick the right connector, and share reports clients actually use.
5 Klaviyo reports you should build before your next board meeting
Build these 5 Klaviyo reports before your next board meeting. Track revenue attribution, list health, and channel ROI from a single Klaviyo dashboard.
The Klaviyo tech stack: 10 tools that actually work alongside it
10 Klaviyo integrations that actually earn their place in your DTC tech stack, from Shopify to loyalty tools. Build smarter email flows with better data.
Klaviyo + Shopify: the apps worth installing (and the ones to skip)
Not every app plays nicely with Klaviyo on Shopify. Here's which ones to install, which to skip, and how to build a marketing stack that doesn't fight itself.
How to fix Klaviyo attribution with Triple Whale (and when to trust which number)
Klaviyo and Triple Whale report different revenue. Here's how to reconcile these klaviyo integrations, align attribution windows, and use the right number.
What a good email open rate actually looks like in 2026 (and why most benchmarks are wrong)
Most email open rate benchmarks are inflated by Apple Mail Privacy Protection. Here are the real numbers for e-commerce in 2026, and what metrics to track instead.
The future of Klaviyo management: AI copilots vs full automation
AI copilots or full automation: what's the future of Klaviyo management? We compare both approaches and explain where SPARKCRM fits in.
RFM + Klaviyo: how to structure segments that actually drive LTV
How to build RFM segments in Klaviyo that actually move LTV. Step-by-step guide with thresholds, segment definitions, and what to send each group.
How to reduce Klaviyo firefighting with better monitoring and alerts
How to set up Klaviyo analytics monitoring that catches problems before they hit revenue. A step-by-step guide for marketing directors who are tired of reacting.
Beyond Zapier: how to automate Klaviyo workflows with Make and n8n
How to automate Klaviyo workflows beyond Zapier using Make and n8n, with practical examples, pricing comparisons, and guidance on when to use each platform.
AI tools that work with Klaviyo in 2026: what's real vs hype
An honest review of AI tools for Klaviyo in 2026: what actually works, what's still early, and what you should skip. Covers native AI features, third-party tools, and the hype.
Klaviyo metrics that actually matter (and 5 you should stop tracking)
The Klaviyo metrics that actually move the needle, and the ones quietly misleading your team. A practical breakdown for ecommerce marketers ready to cut the noise.
Using SPARKCRM to prepare for a Klaviyo migration (or consolidation across stores)
Planning a Klaviyo migration? See how a real brand used SPARKCRM to audit flows, segments, and suppression logic before consolidating two stores into one account.
How to use Klaviyo data to brief your paid media agency
How to extract email marketing data from Klaviyo and package it for your paid media agency. Covers LTV by source, suppression lists, product analysis, and seasonality.
Tutorials
Getting Started with Klaviyo Automation: A Complete Guide
Learn how to set up and optimize your Klaviyo automation workflows to boost engagement and drive revenue.
8 min read
Klaviyo
Automation
Email Marketing